Does anyone else find it interesting that Axe and Dove are owned by the same people? These commercials send opposite messages to our youth!
Ironic that Dove and Axe are both owned by the company Unilever… I think so.
8 Responses to “Axe vs. Dove”Leave a Reply |
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June 8th, 2008 at 8:32 pm
Good call, Jenna!
June 8th, 2008 at 8:34 pm
Wow! Interesting to say the least..
June 9th, 2008 at 11:49 am
Hey. I’ve known about the axe/dove thing for a while. It is ironic, but it also makes you question what you viewing. I think the dove commercials are great ads, but I find it controversial that they are from a company that makes ads that show an opposite view. Maybe, we need to look for better self-esteem campaigns, ones that don’t come with a controversy. Sometimes, good things really are hard to come by in this world.
June 9th, 2008 at 3:48 pm
Haha, wow, too ironic
June 10th, 2008 at 10:42 am
oooOOOOhhhh….thats funny. Goes to show you that the company really doesnt give a toot about their customers, they just know their target audience well, and how to best sell their product. I think this is why the representation of the media in our curriculum is so important to teach kids how to think critically about what they are seeing and hearing…or else they are just part of the flock that goes around doing whatever they are told to do, and not think for themselves. A documentary I saw once(can’t remember the name) actually has a woman admitting to designing commercials targeted to kids to get them to demand the product from their parents. The stereotypes these two commercials present may be subtle and normal to someone just watching a commercial…but in reality, we are just buying into these morals and ideals, because we are shown that they are normal…
June 10th, 2008 at 8:05 pm
Just great- they demean women and set unattainable standards of beauty with one product, and then they appeal to our shattered self-esteems with their other product. Ironic, but they attract customers from both sides of the spectrum. I didn’t know that Axe and Dove were made by the same company, which just goes to show that you can’t always believe what you see. I thouht Dove’s self-esteem ads were great, but now I see that they were just taking advantage of the women whose self-esteems they destroyed through their Axe ads. Thank you for sharing this.
June 10th, 2008 at 10:20 pm
I wasn’t aware of this Jenna. Shows the power of branding a product with targeted campaigns. This is a great comparison to touch on when teaching about critical viewing and media awareness. Thanks for raising the issue!
June 21st, 2008 at 5:38 pm
[...] writing about my personal thoughts and experiences. One of favorite blog posts would have to be Axe vs. Dove, even though the post is very simple and includes barely any text, it had quit a few responses and [...]